Netgain Challenge

Social Entrepreneurs work toward a double-bottom line: financial profits & pro-social value. Profits lend themselves nicely to metrics, and the internet has done fantastic things to connect this information with opportunities for the public to invest in businesses with financial value. Let’s do the same thing for pro-social value. Let’s use the power of the internet, data generation, and evaluation methods to create an e-trades for both the financial and social value that these businesses produce. These outcomes are incredibly diverse and difficult to measure, so the challenge is to create the infrastructure that allows social value to factor into people’s investment decisions as easily as financial value.